Friday, February 5, 2021

American Alpine Institute Social Media Resources

If you're reading this post, you're probably reading it because you were lead to it by one of our social media outlets. And you might not be aware that we have other social media outlets that provide different information.


Our primary social media interaction takes place through our primary Facebook account. We promote our blogs, interesting articles and our programs on this feed. Occasionally, we also post photos and videos. 

The primary Facebook account is super busy and we have conversations with climbers, mountaineers, hikers and backcountry users every single day on this medium.


Our Equipment Shop is a gem in the outdoor industry, with a focus on climbing, mountaineering, backcountry skiing, splitboarding, and backpacking. With carefully selected items that range from expedition equipment to outfitting your first day on the trail, our shop staff are constantly testing and trying out new gear so that you don't have to. Check in for updates on new gear, services, Guides Choice testing reviews, and tech tips.


In addition to courses and ascents, AAI is also a Washington State Vocational School. We provide courses for people who would like to be outdoor educators, guides, backcountry rangers and ski patrollers. Our Vocational Facebook Group was designed to provide those who are going through our vocational programs with:
  1. A place for our vocational students to talk to each other.
  2. A place for us to promote vocational programs to those interested.
  3. A jobs board. Many, many, many jobs in the outdoor industry, in outdoor education and in guiding come across our desks. We post them all here.

This page was designed specifically for the womxm of AAI. This includes womxn guides, womxn participants, and womxn who are interested in what AAI has to offer. 

The page includes many conversations that are specific to the concerns of womxn in the mountains and on AAI programs. There are also a lot of tips and tricks, some of which are specific to womxn, and others that are simply good mountain techniques that may be employed by all users.

It should be noted that this is a closed group. Those who are interested will have to apply for entry.


The primary AAI Instagram account is a deeply curated collection of photos of mountain adventure. The photos include climbing, skiing, mountaineering, rescue, backpacking and scenic vistas. Occasionally, we have Instagram takeovers from Instagram influencers who focus on the mountain environment.

Climbing ice in Ouray, Colorado.
An example from our Instagram Feed
Photo by Will Nunez


While the primary Instagram account doesn't have a location specific focus, the AAI Southwest Instagram focuses directly on climbing, hiking, backpacking and skiing in the the Southwestern part of the United States. The feed is populated by excellent pictures from Red Rock Canyon, Joshua Tree National Park and the Sierra-Nevada mountain range.

An aid climbing program in Red Rock Canyon.
An example of our Southwest Instagram feed.
Photo by Andy Stephen


The AAI Twitter feed provides much of the same material as what's found on the primary facebook account. However, it also includes curated retweets from media sources, individuals and organizations that provide insight into conditions, techniques, and the politics of the outdoors. This is an active feed with approximately a dozen tweets or retweets every day.


AAI's TikTok feed is primarily a curated group of clips of climbers, skiers, mountaineers, guides and participants enjoying the mountains. The clips are short -- less than a minute, with most being less than 30-seconds -- and are all set to music.

Julie-Ann Holder and Jacqueline Thompson
do cartwheels on Mt. Baker.
An example from AAI's TikTok feed.

The TikTok feed may be the least educational of all of our feeds. It isn't populated with technical tips or thoughts on the state of a given outdoor area. No, instead, it's just mountain people having fun in the mountains...

--Jason D. Martin

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