Salt Lake City
There's a lot going on at this trade show! It is the biggest event of the year for the outdoor industry.
The Patagonia booth. Most exhibitors build fairly elaborate booths for the show, truck them to Salt Lake City in pieces, and assemble them there.
Not everyone at the show was of the same species. These two handsome dogs were fully credentialed. It was a busy show with many hundreds of exhibitors and between ten and twenty-thousand credentialed buyers (including about forty dogs).
There were bouldering contests in which the contestants wore a crash-pad on their back to make balance more tricky and the lap around the wall harder to complete. In addition to this open competition, Mammut sponsored a massive bouldering competition at the trade show.
There were also insects on the floor. Exofficio was promoting their use of fabrics with FDA approved insect repellent qualities built in. Buff is doing the same thing, but without the direct help of bugs.